helena.castro
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2-Way Messaging: How to use interactive SMS to boost customer engagement
Discover why 2-Way Messaging should be part of every brand that want to create a close, personalized and effective relationship with their audience. Read more
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Engagement strategies to optimize SMS Marketing campaigns
SMS is one of the most effective channels to communicate with customers quickly, directly, and personally. Discover some best practices to maximize results. Read more
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FreSoft transforms Local Council communication with citizens through Sendit’s SMS API
With over 1,200 local councils using its specialized ERP system, FreSoft has always stood out for its ability to adapt to the needs of local government. However,… Read more
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Best practices to prevent your emails from landing in Spam
Many emails end up in the dreaded spam folder. But why does this happen? And what can be done to ensure messages reach their destination? In this… Read more
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Personas in Digital Marketing: What they are, how to create, and apply them in effective strategies
Personas are detailed profiles that represent the different types of customers who interact with your brand. Learn how to define and use them effectively. Read more