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Personas in Digital Marketing: What they are, how to create, and apply them in effective strategies
Personas are detailed profiles that represent the different types of customers who interact with your brand. Learn how to define and use them effectively. Read more
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Maximizing the power of Audience Segmentation for email and SMS marketing
In this article learn the benefits and practical examples of how can you use audience segmentation to maximize your multichannel marketing efforts. Read more
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Creating multichannel communication content: Tips and practical examples for email and SMS
Learn how to coordinate content for email and SMS through a multichannel communication strategy that enhances the impact and reach of your campaigns. Read more
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Email and SMS campaigns synchronization: Maximize the effectiveness of your multichannel communication
In this article, learn how to maximize the effectiveness of your multichannel communication with email and SMS campaigns synchronization. Read more
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What are Transactional Emails and How to Leverage Their High Opening Rates?
Transactional emails represent a unique opportunity for direct communication with your customers. With an optimized strategy that is mindful of the regulations inherent to this type of… Read more
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Best practices to prevent your emails from landing in Spam
Read more →: Best practices to prevent your emails from landing in SpamMany emails end up in the dreaded spam folder. But why does this happen? And what can be done to ensure messages reach their destination?…
Topics
No sweat, Marketing Campaigns